Concepedia
Statistics
Publications
12
Citations
530
H-Index
11
Active since
2014
Affiliations
T A Pai Management Institute(Current)
Swansea University
Indian Institute of Management Kozhikode
ICFAI Business School
Manipal Academy of Higher Education
Tathagata Ghosh is an author at T A Pai Management Institute specializing in marketing, marketing management, and business.
Publications per year
2014–2023
Medical Tourism Experience: Conceptualization, Scale Development, and Validation
Tathagata Ghosh, Santanu Mandal · Journal of Travel Research · 2018 · 111 citations
Management, Tourism Management, Destination Management +14
“To feel a place of heaven”: examining the role of sensory reference cues and capacity for imagination in destination marketing
Tathagata Ghosh, Abhigyan Sarkar · Journal of Travel & Tourism Marketing · 2015 · 84 citations
Management, Marketing, Marketing Management +16
Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising
S. Sreejesh, Tathagata Ghosh, Yogesh K. Dwivedi · Journal of Business Research · 2021 · 65 citations · Full text
Business, Marketing, Marketing Management +12
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
Tathagata Ghosh, S. Sreejesh, Yogesh K. Dwivedi · Journal of Interactive Marketing · 2021 · 62 citations · Full text
Business, Marketing, Marketing Management +14
Predicting hotel book intention: The influential role of helpfulness and advocacy of online reviews
Tathagata Ghosh · Journal of Hospitality Marketing & Management · 2017 · 46 citations
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