Shifu Wang

Publications

Citations

H-Index

2023

Active since

Affiliations

China University of Political Science and Law(Current)

Shifu Wang is an author at China University of Political Science and Law specializing in interactive marketing, user experience, and consumer behavior.

ORCID

Top concepts

DesignHealthMarketingManagementAdvertisingBrand AwarenessUser ExperienceConsumer BehaviorConsumer ResearchProduct Experience

Publications per year

2023–2023

Publications

The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types

Yaqiong Zhang, Shifu Wang · Journal of Retailing and Consumer Services · 2023 · 73 citations

Marketing, User Perception, Artificial Intelligence Products +14

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