Han Gong

Statistics

Publications

Citations

229

H-Index

Active since

2012

Affiliations

Shanghai University of Finance and Economics(Current)

Nanjing University

Northwestern University

Han Gong is an author at Shanghai University of Finance and Economics specializing in behavioral sciences, psychology, and behavioral decision making.

ORCID

Top concepts

PsychologyBehavioral ScienceManagementSocial SciencesMoral PhilosophyMoral PsychologySocial PsychologyBehavioral Decision MakingBusinessMarketing

Publications per year

2012–2019

Publications

Construal levels and moral judgment: Some complications

Han Gong, Douglas L. Medin · Judgment and Decision Making · 2012 · 100 citations · Full text

Moral Reasoning, Behavioral Sciences, Moral Psychology +14

Team diversity as dissimilarity and variety in organizational innovation

Dong Huo, Kazuyuki Motohashi, Han Gong · Research Policy · 2019 · 50 citations

Organizational Communication, Team Diversity, Management +4

How hand gestures influence the enjoyment in gamified mobile marketing

Wanyu Xi, Han Gong, Quansheng Wang · International Journal of Human-Computer Studies · 2018 · 25 citations

Gamified Mobile Marketing, Advertising, Mobile Marketing +14

The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer Desire

Yunhui Huang, Han Gong · Journal of Consumer Research · 2018 · 18 citations

Behavioral Decision Making, Consumer Study, Minimal Deviation Effect +19

The Illusion of Double‐Discount: Using Reference Points in Promotion Framing

Han Gong, Jianxiong Huang, Kim Huat Goh · Journal of Consumer Psychology · 2019 · 15 citations

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