Concepedia

Xiaona Zheng

XZ

5

Publications

413

Citations

5

H-Index

2003

Active since

Affiliations

Peking University(Current)

Xiaona Zheng is an author at Peking University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorDigital MarketingInteractive MarketingFinanceLogisticsE-business

Publications per year

2003–2017

5

Publications

5

“Bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis

Fernando Bernstein, Jing-Sheng Song, Xiaona Zheng · European Journal of Operational Research · 2006 · 208 citations

Strategic Interaction, Business Strategy, Business +1

Impact of supplier's lead time and forecast demand updating on retailer's order quantity variability in a two-level supply chain

Kut C. So, Xiaona Zheng · International Journal of Production Economics · 2003 · 97 citations

Forecast Demand, Inventory Management, Supplier Relationship +12

Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types

Xiaomeng Du, Meng Su, Xiaoquan Zhang et al. · Information Systems Research · 2017 · 59 citations

Electronic Auction, Digital Marketing, Targeted Advertising +22

Coupon Trading and its Impacts on Consumer Purchase and Firm Profits

Meng Su, Xiaona Zheng, Luping Sun · Journal of Retailing · 2013 · 39 citations

Coupon Trading, Consumer Purchase, Firm Profits +9

Communication platforms in electronic commerce: a three‐dimension analysis

Sean Xin Xu, Xu Yan, Xiaona Zheng · Info · 2008 · 10 citations

Digital Marketing, Consumer Research, Communication +16

Rows per page

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