Concepedia

Xiaomeng Du

XD

1

Publications

59

Citations

1

H-Index

2017

Active since

Affiliations

Peking University(Current)

Xiaomeng Du is an author at Peking University specializing in advertising effectiveness, search costs, and interactive marketing.

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Publications per year

2017–2017

1

Publications

1

Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types

Xiaomeng Du, Meng Su, Xiaoquan Zhang et al. · Information Systems Research · 2017 · 59 citations

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