Liang Xiao

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

Liang Xiao, Feipeng Guo, Fumao Yu et al. · Sustainability · 2019 · 174 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +19

An analysis on the policy evolution of cross-border ecommerce industry in China from the perspective of sustainability

Liang Xiao, Yanan Zhang · Electronic Commerce Research · 2020 · 34 citations

International Management, Economics, International Business Strategy +14

Mobile Personalized Recommendation Model based on Privacy Concerns and Context Analysis for the Sustainable Development of M-commerce

Liang Xiao, Qibei Lu, Feipeng Guo · Sustainability · 2020 · 28 citations · Full text

Engineering, Sustainable Development, Context Analysis +17

mBin1b transgenic mice show enhanced resistance to epididymal infection by bacteria challenge

Zhaoliang Fei, S. Hu, Liang Xiao et al. · Genes and Immunity · 2012 · 26 citations

Bacteria Challenge, Antimicrobial Resistance Gene, Microbial Disease +10

The influence of eWOM information structures on consumers’ purchase intentions

Liang Xiao, Linyong Luo, Tongping Ke · Electronic Commerce Research · 2022 · 23 citations

Online Customer Behavior, Ewom Information, Behavioral Decision Making +13