Concepedia

Author

Fumao Yu

Zhejiang Gongshang UniversityORCID

Also Known As

Fumao Yu

12

Publications

206

Citations

4

H-Index

12

Concepts

All Affiliations

Zhejiang Gongshang University
FY

About

Fumao Yu is an author at Zhejiang Gongshang University specializing in media marketing, digital marketing, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

174

2

Management

1

1

174

3

Behavioral Sciences

1

1

174

4

Marketing

1

1

174

5

Consumer Behavior

1

1

174

Fumao Yu

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2

Publications

188

Citations

2

H-Index

YearCitations

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