Concepedia

Mihaela Constantinescu

MC

4

Publications

120

Citations

4

H-Index

2012

Active since

Affiliations

Bucharest University of Economic Studies(Current)

Mihaela Constantinescu is an author at Bucharest University of Economic Studies specializing in marketing, management, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchArtsHealthBrandingEconomicsInsurance

Publications per year

2012–2020

4

Publications

4

Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth

Mihaela Constantinescu, Andreea Orîndaru, Andreea Pachițanu et al. · Sustainability · 2019 · 52 citations · Full text

Digital Marketing, Consumer Research, Social Marketing +24

The Role of Education on Consumer Behavior on the Insurance Market

Maria Ioncică, Eva-Cristina Petrescu, Diana Ioncică et al. · Procedia - Social and Behavioral Sciences · 2012 · 40 citations · Full text

Economics, Consumer Economics, Insurance Purchase Decision +12

Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation

Mihaela Constantinescu, Andreea Orîndaru, Ștefan-Claudiu Căescu et al. · Sustainability · 2019 · 18 citations · Full text

Public Space Design, Urban Green Space Management, Sustainable Development +24

Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions

Andreea Orîndaru, Mihaela Constantinescu, Claudia-Elena Ţuclea et al. · Sustainability · 2020 · 10 citations · Full text

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