Andreea Pachițanu

Publications

Citations

H-Index

2019

Active since

Affiliations

Bucharest University of Economic Studies(Current)

Andreea Pachițanu is an author at Bucharest University of Economic Studies specializing in emotional marketing, communication, and interactive marketing.

Top concepts

ArtsHealthBrandingBusinessMarketingManagementRecreationSocial MediaCommunicationPublic Policy

Publications per year

2019–2019

Publications

Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth

Mihaela Constantinescu, Andreea Orîndaru, Andreea Pachițanu et al. · Sustainability · 2019 · 52 citations · Full text

Digital Marketing, Consumer Research, Social Marketing +24

Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation

Mihaela Constantinescu, Andreea Orîndaru, Ștefan-Claudiu Căescu et al. · Sustainability · 2019 · 18 citations · Full text

Public Space Design, Urban Green Space Management, Sustainable Development +24

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