Concepedia

Zulhamri Abdullah

ZA

Statistics

Publications

14

Citations

322

H-Index

11

Active since

2008

Affiliations

Universiti Putra Malaysia(Current)

Bahauddin Zakariya University

Zulhamri Abdullah is an author at Universiti Putra Malaysia specializing in management, business, and organizational communication.

Top concepts

ManagementBusinessOrganizational CommunicationMarketingStrategic ManagementOrganizational BehaviorArtsBrand EquityBrand AwarenessBranding

Publications per year

2008–2022

14

Publications

14

Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia

Zulhamri Abdullah, Yuhanis Abdul Aziz · Social Responsibility Journal · 2013 · 67 citations

Corporate Reputation, Business Culture, Csr Relational +19

Building a unique online corporate identity

Zulhamri Abdullah, Shahrina, Yuhanis Abdul Aziz · Marketing Intelligence & Planning · 2013 · 41 citations

Customer Satisfaction, Digital Identity, Digital Marketing +18

Towards the professionalisation of public relations in Malaysia: Perception management and strategy development

Zulhamri Abdullah, Terry Threadgold · Public Relations Review · 2008 · 31 citations

Public Perception Studies, Performance Studies, Organizational Communication +14

Determinant Attributes of City Brand Personality That Influence Strategic Communication

Muhamad Fazil Ahmad, Zulhamri Abdullah, Ezhar Tamam et al. · Canadian social science · 2013 · 28 citations · Full text

Brand Strategy, Consumer Research, Personal Branding +22

Perception of Employees on Internal Communication of a Leading Five Star Hotel in Malaysia

Zulhamri Abdullah, Claina Antonette Antony · Asian Social Science · 2012 · 22 citations · Full text

Customer Satisfaction, Internal Communication Practice, Horizontal Communication +19

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