Muhamad Fazil Ahmad

The Era of Artificial Intelligence in Malaysian Higher Education: Impact and Challenges in Tangible Mixed-Reality Learning System toward Self Exploration Education (SEE)

Muhamad Fazil Ahmad, Wan Rohila Ganti Wan Abdul Ghapar · Procedia Computer Science · 2019 · 51 citations · Full text

Artificial Intelligence, E-learning, Engineering +21

Antecedents of<i>halal</i>brand personality

Muhamad Fazil Ahmad · Journal of Islamic marketing · 2015 · 42 citations

Consumer Decision Making, Halal Brand Personality, Brand Equity +15

The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

Mahmoud Alghizzawi, Mazuri Abd Ghani, Ahmad Puad Mat Som et al. · International Journal of Engineering & Technology · 2018 · 40 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

Determinant Attributes of City Brand Personality That Influence Strategic Communication

Muhamad Fazil Ahmad, Zulhamri Abdullah, Ezhar Tamam et al. · Canadian social science · 2013 · 28 citations · Full text

Brand Strategy, Consumer Research, Personal Branding +22

Mediating Role of Social Media in the Relationship between Reliability, Perceived Usefulness on Online Shopping Behaviour: Building a Conceptual Framework

Qaribu Yahaya Nasidi, Muhamad Fazil Ahmad, Isyaku Hassan · International Journal of Academic Research in Business and Social Sciences · 2021 · 21 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +19