Hui-Ju Chen

Publications

377

Citations

H-Index

2008

Active since

Affiliations

National Taiwan University of Science and Technology(Current)

De Lin Institute of Technology

Hui-Ju Chen is an author at National Taiwan University of Science and Technology specializing in business, relationship marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementCustomer SatisfactionRelationship MarketingTrustService QualityCustomer ServiceConsumer BehaviorConsumer Research

Publications per year

2008–2009

Publications

A study of the impacts of website quality on customer relationship performance

Chiung‐Ju Liang, Hui-Ju Chen · Total Quality Management & Business Excellence · 2009 · 166 citations

Total Quality Management, Customer Satisfaction, Consumer Research +17

Does online relationship marketing enhance customer retention and cross-buying?

Chiung‐Ju Liang, Hui-Ju Chen · Service Industries Journal · 2008 · 152 citations

How to lengthen, deepen and broaden customer–firm relationships with online financial services?

Chiung‐Ju Liang, Hui-Ju Chen · Journal of Financial Services Marketing · 2009 · 59 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +10

Rows per page

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