Yongsheng Jin

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Active since

2010

Affiliations

Beijing University of Posts and Telecommunications(Current)

Yongsheng Jin is an author at Beijing University of Posts and Telecommunications specializing in marketing, marketing management, and customer experience.

Publications per year

2010–2020

Publications

How does a customer prefer community or brand? The impacts of customer experience on customer loyalty based on the perspective of value co-creation

BU Qing-juan, Yongsheng Jin, Zhaohui Li · Journal of Contemporary Marketing Science · 2020 · 17 citations

Business, Marketing, Marketing Management +12

An Empirical Study on the Relationship between the Followers' Number and Influence of Microblogging

Rui Wang, Yongsheng Jin · 2010 · 15 citations

Social Sciences, Marketing, Marketing Management +7

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