Concepedia

BU Qing-juan

BQ

Statistics

Publications

1

Citations

17

H-Index

1

Active since

2020

Affiliations

Beijing University of Posts and Telecommunications(Current)

BU Qing-juan is an author at Beijing University of Posts and Telecommunications specializing in brand loyalty, online brand communities, and customer experience.

Publications per year

2020–2020

1

Publications

1

How does a customer prefer community or brand? The impacts of customer experience on customer loyalty based on the perspective of value co-creation

BU Qing-juan, Yongsheng Jin, Zhaohui Li · Journal of Contemporary Marketing Science · 2020 · 17 citations

Business, Marketing, Marketing Management +12

1–1 of 1