Shunlong Gong

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

Li Bai, Mingliang Wang, Shunlong Gong · Sustainability · 2019 · 130 citations · Full text

Behavioral Decision Making, Agricultural Economics, Consumer Research +21

Re-understanding the antecedents of functional foods purchase: Mediating effect of purchase attitude and moderating effect of food neophobia

Lian Huang, Li Bai, Xiaoyi Zhang et al. · Food Quality and Preference · 2018 · 129 citations

Food Choice, Food Neophobia, Food Marketing +13

Knowledge of food safety and handling in households: A survey of food handlers in Mainland China

Shunlong Gong, Xizhuo Wang, Yinsheng Yang et al. · Food Control · 2015 · 92 citations

Nutrition, Nutritional Guidelines, Food Security +11

Food safety assurance systems in China

Li Bai, Chenglin Ma, Shunlong Gong et al. · Food Control · 2006 · 83 citations

Nutritional Guidelines, Food Quality Assurance, Food Control +8

Food safety in restaurants: The consumer perspective

Li Bai, Mingliang Wang, Yinsheng Yang et al. · International Journal of Hospitality Management · 2018 · 78 citations

Consumer Perspective, Food Control, Food Regulation +6