Shunlong Gong

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

Li Bai, Mingliang Wang, Shunlong Gong · Sustainability · 2019 · 136 citations · Full text

Business, Marketing, Marketing Management +15

Re-understanding the antecedents of functional foods purchase: Mediating effect of purchase attitude and moderating effect of food neophobia

Lian Huang, Li Bai, Xiaoyi Zhang et al. · Food Quality and Preference · 2018 · 135 citations

Social Sciences, Marketing, Psychology +14

Knowledge of food safety and handling in households: A survey of food handlers in Mainland China

Shunlong Gong, Xizhuo Wang, Yinsheng Yang et al. · Food Control · 2015 · 93 citations

Veterinary Medicine, Food Science, Public Health Nutrition +13

Food safety assurance systems in China

Li Bai, Chenglin Ma, Shunlong Gong et al. · Food Control · 2006 · 83 citations

Agriculture, Food Science, Food Hygiene +11

Food safety in restaurants: The consumer perspective

Li Bai, Mingliang Wang, Yinsheng Yang et al. · International Journal of Hospitality Management · 2018 · 79 citations

Veterinary Medicine, Food Science, Hospitality Management +14