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Re-understanding the antecedents of functional foods purchase: Mediating effect of purchase attitude and moderating effect of food neophobia

Food ChoiceFood NeophobiaFood MarketingBehavioral SciencesBehavioral Decision MakingCompulsive ShoppingManagementConsumer ResearchConsumer BehaviorFunctional Foods PurchasePurchase AttitudeMarketingBuying BehaviorConsumer AttitudePsychologyHealth Sciences