Shuhao Li

Optimal selling format considering price discount strategy in live-streaming commerce

Guojun Ji, Tianyu Fu, Shuhao Li · European Journal of Operational Research · 2023 · 199 citations

Management, Marketing, Marketing Management +16

How does self-image congruity affect tourists’ environmentally responsible behavior?

Shuhao Li, Wei Min, Hailin Qu et al. · Journal of Sustainable Tourism · 2020 · 88 citations

Management, Psychology, Social Psychology +13

Linking servicescape and customer engagement: An investigation in the hotel context

Shuhao Li · International Journal of Hospitality Management · 2021 · 82 citations

Business, Hospitality Management, Marketing +12

Hotel servicescape and customer citizenship behaviors: mediating role of customer engagement and moderating role of gender

Shuhao Li, Wei Min · International Journal of Contemporary Hospitality Management · 2021 · 79 citations

Business, Hospitality Management, Marketing +9

Host sincerity and tourist environmentally responsible behavior: The mediating role of tourists’ emotional solidarity with hosts

Shuhao Li, Min Liu, Wei Min · Journal of Destination Marketing & Management · 2021 · 78 citations

Management, Social Psychology, Tourism Management +15