Concepedia

Jie Yang

JY

10

Publications

509

Citations

10

H-Index

2011

Active since

Affiliations

The University of Texas at Tyler(Current)

Hofstra University

East China Normal University

Jie Yang is an author at The University of Texas at Tyler specializing in culture, marketing, and consumer behavior.

Top concepts

CultureMarketingConsumer CultureConsumer BehaviorConsumer ResearchBusinessManagementArtsLuxuryFashion

Publications per year

2011–2024

10

Publications

10

Festival Tourists’ Emotion, Perceived Value, and Behavioral Intentions: A Test of the Moderating Effect of Festivalscape

Jie Yang, Yingkang Gu, Jian Cen · Journal of Convention & Event Tourism · 2011 · 165 citations

The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia

Jieqiong Ma, Jie Yang, Boonghee Yoo · Journal of Business Research · 2019 · 82 citations

Culture, Consumer Culture, Human Value +12

Subnational Institutions and Location Choice of Emerging Market Firms

Jie Yang · Journal of International Management · 2018 · 53 citations

Emerging Market, International Business Strategy, Business +7

The effect of religious commitment and global identity on purchase intention of luxury fashion products: A cross-cultural study

Jieqiong Ma, JungHwa Hong, Boonghee Yoo et al. · Journal of Business Research · 2021 · 45 citations

Religious Commitment, Culture, Consumer Culture +10

How does tour guide humor influence tourist citizenship behavior?

Shuhao Li, Guofu Chen, Min Liu et al. · Journal of Hospitality and Tourism Management · 2022 · 43 citations

Tourism Management, Culture, Social Influence +3

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