Yunjeong Kim

Which Consumer Associations Can Build a Sustainable Fashion Brand Image? Evidence from Fast Fashion Brands

Yunjeong Kim, Kyung Wha Oh · Sustainability · 2020 · 90 citations · Full text

Business, Marketing, Marketing Management +15

Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation

Yunjeong Kim, Kyung Wha Oh · Sustainability · 2020 · 56 citations · Full text

Business, Marketing, Marketing Management +13

Serum biomarker panels for the diagnosis of gastric adenocarcinoma

Hyo Seop Ahn, Yong Sam Shin, P J Park et al. · British Journal of Cancer · 2012 · 52 citations · Full text

Medicine, Biochemistry, Oncology +17

The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products: the moderating effect of sustainability

Yunjeong Kim, Kyung Wha Oh · Journal of Product & Brand Management · 2022 · 33 citations

Business, Marketing, Marketing Management +17

Cross-channel spillover effect of price promotion in fashion

Yunjeong Kim, Yuri Lee · International Journal of Retail & Distribution Management · 2020 · 23 citations

Business, Marketing, Marketing Management +17