Yang Yang

Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective

Yang Yang, Louisa Ha · Journal of Interactive Advertising · 2021 · 138 citations

Impact of the COVID-19 outbreak on tourists’ real-time on-site emotional experience in reopened tourism destinations

Yang Yang, Qian Ruan, Songshan Huang et al. · Journal of Hospitality and Tourism Management · 2021 · 52 citations · Full text

Reopened Tourism Destinations, International Tourism, Social Impact +6

The Impact of Emotional Experience on Tourists’ Cultural Identity and Behavior in the Cultural Heritage Tourism Context: An Empirical Study on Dunhuang Mogao Grottoes

Yang Yang, Zhengyun Wang, Han Shen et al. · Sustainability · 2023 · 49 citations · Full text

Tourism Management, Natural Environment, Tourist Experience +19

Digital tourism interpretation content quality: A comparison between AI-generated content and professional-generated content

Jiahua Jarrett Zhang, Ying Wang, Qian Ruan et al. · Tourism Management Perspectives · 2024 · 43 citations

Destination Marketing, Journalism, User-generated Content +11

An experimental study of Chinese tourists using a company-hosted WeChat official account

Xinjian Liang, Yang Yang · Electronic Commerce Research and Applications · 2017 · 34 citations

Mobile Social Network, Mobile Marketing, Social Media +8