Concepedia

Hong Wang

HW

24

Publications

1.6K

Citations

19

H-Index

2007

Active since

Affiliations

Beijing Institute of Technology(Current)

Nanjing University of Information Science and Technology

Beijing University of Agriculture

University of Management and Technology

Hong Wang is an author at Beijing Institute of Technology specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessEngineeringGreen MarketingWaste ManagementPurchase IntentionConsumer Decision Making

Publications per year

2007–2024

24

Publications

24

Fostering employee's pro-environmental behavior through green transformational leadership, green human resource management and environmental knowledge

Muhammad Farrukh, Nabeel Younus Ansari, Ali Raza et al. · Technological Forecasting and Social Change · 2022 · 332 citations

Engineering, Environmental Knowledge, Sustainable Development +5

How Does Green Product Knowledge Effectively Promote Green Purchase Intention?

Hong Wang, Baolong Ma, Rubing Bai · Sustainability · 2019 · 218 citations · Full text

Green Marketing, Consumer Uncertainty, Consumer Research +18

Who will adopt? Investigating the adoption intention for battery swap technology for electric vehicles

Gibbson Adu‐Gyamfi, Huaming Song, Bright Obuobi et al. · Renewable and Sustainable Energy Reviews · 2021 · 166 citations

Electrical Engineering, Engineering, Innovation Adoption +12

Consumer confidence and green purchase intention: An application of the stimulus-organism-response model

Myat Su Han, Daniel P. Hampson, Yonggui Wang et al. · Journal of Retailing and Consumer Services · 2022 · 164 citations

Behavioral Sciences, Green Marketing, Buying Behavior +14

The spillover effect of greenwashing behaviours: an experimental approach

Hong Wang, Baolong Ma, Rubing Bai · Marketing Intelligence & Planning · 2019 · 98 citations

Greenwashing, Green Marketing, Environmental Impact Assessment +19

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