Concepedia

Baolong Ma

BM

18

Publications

912

Citations

16

H-Index

2010

Active since

Affiliations

Beijing Institute of Technology(Current)

Truman State University

Nanjing University of Information Science and Technology

Tsinghua University

Baolong Ma is an author at Beijing Institute of Technology specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionConsumer Decision MakingTrustOnline ReviewsGreen Marketing

Publications per year

2010–2024

18

Publications

18

How Does Green Product Knowledge Effectively Promote Green Purchase Intention?

Hong Wang, Baolong Ma, Rubing Bai · Sustainability · 2019 · 218 citations · Full text

Green Marketing, Consumer Uncertainty, Consumer Research +18

The spillover effect of greenwashing behaviours: an experimental approach

Hong Wang, Baolong Ma, Rubing Bai · Marketing Intelligence & Planning · 2019 · 98 citations

Greenwashing, Green Marketing, Environmental Impact Assessment +19

Recycle more, waste more? When recycling efforts increase resource consumption

Baolong Ma, Xiaofei Li, Jiang Zhong-jun et al. · Journal of Cleaner Production · 2018 · 94 citations

Waste Prevention, Engineering, Recycling Technology +5

The impact of online user reviews on cameras sales

Lin Zhang, Baolong Ma, Debra K. Cartwright · European Journal of Marketing · 2013 · 86 citations

Customer Satisfaction, Search Goods Sales, Consumer Research +19

The unexpected effect of frugality on green purchase intention

Hong Wang, Baolong Ma, Rubing Bai et al. · Journal of Retailing and Consumer Services · 2020 · 57 citations

Green Marketing, Management, Consumer Research +4

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