Courage Idemudia

Innovative digital marketing strategies for SMEs: Driving competitive advantage and sustainable growth

Tochukwu Ignatius Ijomah, Courage Idemudia, Nsisong Louis Eyo-Udo et al. · International Journal of Management & Entrepreneurship Research · 2024 · 53 citations · Full text

Artificial Intelligence, Customer Satisfaction, Digital Business +23

Transformational leadership in SMEs: Driving innovation, employee engagement, and business success

Oluwatosin Yetunde Abdul-Azeez, Alexsandra Ogadimma Ihechere, Courage Idemudia · World Journal of Advanced Research and Reviews · 2024 · 34 citations · Full text

Enterprise Business Transformation, Transformational Leadership, Education +20

Enhancing business performance: The role of data-driven analytics in strategic decision-making

Oluwatosin Yetunde Abdul-Azeez, Alexsandra Ogadimma Ihechere, Courage Idemudia · International Journal of Management & Entrepreneurship Research · 2024 · 16 citations · Full text

Artificial Intelligence, Engineering, Machine Learning +31

The role of big data analytics in customer relationship management: Strategies for improving customer engagement and retention

Tochukwu Ignatius Ijomah, Courage Idemudia, Nsisong Louis Eyo-Udo et al. · World Journal of Advanced Science and Technology · 2024 · 14 citations · Full text

Harnessing marketing analytics for enhanced decision-making and performance in SMEs

Tochukwu Ignatius Ijomah, Courage Idemudia, Nsisong Louis Eyo-Udo et al. · World Journal of Advanced Science and Technology · 2024 · 11 citations · Full text