International Journal of Management & Entrepreneurship Research

THE ROLE OF AI IN MARKETING PERSONALIZATION: A THEORETICAL EXPLORATION OF CONSUMER ENGAGEMENT STRATEGIES

Sodiq Odetunde Babatunde, Opeyemi Abayomi Odejide, Tolulope Esther Edunjobi et al. · 2024 · 223 citations · Full text

Business, Marketing, Marketing Management +17

REVIEWING THE ETHICAL IMPLICATIONS OF AI IN DECISION MAKING PROCESSES

Femi Osasona, Olukunle Oladipupo Amoo, Akoh Atadoga et al. · 2024 · 159 citations · Full text

Computing, Computer Science, Artificial Intelligence +16

Exploring the relationship between sustainable business practices and increased brand loyalty

Edith Ebele Agu, Toluwalase Vanessa Iyelolu, Courage Idemudia et al. · 2024 · 107 citations · Full text

Business, Marketing, Strategic Management +17

THEORETICAL FRAMEWORKS SUPPORTING IT AND BUSINESS STRATEGY ALIGNMENT FOR SUSTAINED COMPETITIVE ADVANTAGE

Henry Ejiga Adama, Oladapo Adeboye Popoola, Chukwuekem David Okeke et al. · 2024 · 86 citations · Full text

Management, Information Technology, Strategic Management +17

AI-INFUSED CHATBOTS FOR CUSTOMER SUPPORT: A CROSS-COUNTRY EVALUATION OF USER SATISFACTION IN THE USA AND THE UK

Cynthia Chizoba Ekechi, Excel G Chukwurah, Lawrence Damilare Oyeniyi et al. · 2024 · 72 citations · Full text

Computing, Computer Science, Information Systems +17