Concepedia

Muyuan Tuo

MT

1

Publications

40

Citations

1

H-Index

2024

Active since

Affiliations

Chongqing Technology and Business University(Current)

Muyuan Tuo is an author at Chongqing Technology and Business University specializing in advertising, brand equity, and business.

ORCID

Top concepts

Publications per year

2024–2024

1

Publications

1

Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition

Fengyi Deng, Muyuan Tuo, Si Chen et al. · Journal of Retailing and Consumer Services · 2024 · 40 citations

, , +13

Rows per page

1–1 of 1