Concepedia

Gabriela Mariah Serna-Mendiburu

GM

2

Publications

66

Citations

2

H-Index

2024

Active since

Affiliations

University of Monterrey(Current)

Gabriela Mariah Serna-Mendiburu is an author at University of Monterrey specializing in business, brand equity, and interactive marketing.

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Publications per year

2024–2024

2

Publications

2

Decoding Gen Z: AI's influence on brand trust and purchasing behavior

Cristóbal Rodolfo Guerra-Tamez, Keila Kraul Flores, Gabriela Mariah Serna-Mendiburu et al. · Frontiers in Artificial Intelligence · 2024 · 51 citations · Full text

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Shaping the future of creative education: the transformative power of VR in art and design learning

Gabriela Mariah Serna-Mendiburu, Cristóbal Rodolfo Guerra-Tamez · Frontiers in Education · 2024 · 15 citations · Full text

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