Concepedia

Keila Kraul Flores

KK

1

Publications

51

Citations

1

H-Index

2024

Active since

Affiliations

Tecnológico de Monterrey(Current)

Keila Kraul Flores is an author at Tecnológico de Monterrey specializing in business, brand equity, and interactive marketing.

ORCID

Top concepts

Publications per year

2024–2024

1

Publications

1

Decoding Gen Z: AI's influence on brand trust and purchasing behavior

Cristóbal Rodolfo Guerra-Tamez, Keila Kraul Flores, Gabriela Mariah Serna-Mendiburu et al. · Frontiers in Artificial Intelligence · 2024 · 51 citations · Full text

, , +19

Rows per page

1–1 of 1