Concepedia

Cristóbal Rodolfo Guerra-Tamez

CR

5

Publications

176

Citations

5

H-Index

2020

Active since

Affiliations

University of Monterrey(Current)

Cristóbal Rodolfo Guerra-Tamez is an author at University of Monterrey specializing in business, consumer behavior, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchArtsCustomer SatisfactionTrustDesignEducation

Publications per year

2020–2024

5

Publications

5

The Impact of Immersion through Virtual Reality in the Learning Experiences of Art and Design Students: The Mediating Effect of the Flow Experience

Cristóbal Rodolfo Guerra-Tamez · Education Sciences · 2023 · 71 citations · Full text

Flow Experience, Immersion Vr, Education +17

Decoding Gen Z: AI's influence on brand trust and purchasing behavior

Cristóbal Rodolfo Guerra-Tamez, Keila Kraul Flores, Gabriela Mariah Serna-Mendiburu et al. · Frontiers in Artificial Intelligence · 2024 · 51 citations · Full text

Digital Marketing, Consumer Research, Ai Adoption +19

Analysis of the Elements of the Theory of Flow and Perceived Value and Their Influence in Craft Beer Consumer Loyalty

Cristóbal Rodolfo Guerra-Tamez, Mario César Dávila-Aguirre, José Codina et al. · Journal of International Food & Agribusiness Marketing · 2020 · 25 citations

Customer Experience, Customer Satisfaction, Consumer Loyalty +13

Shaping the future of creative education: the transformative power of VR in art and design learning

Gabriela Mariah Serna-Mendiburu, Cristóbal Rodolfo Guerra-Tamez · Frontiers in Education · 2024 · 15 citations · Full text

Influence of Flow Experience, Perceived Value and CSR in Craft Beer Consumer Loyalty: A Comparison between Mexico and The Netherlands

Cristóbal Rodolfo Guerra-Tamez, María-Laura Franco-García · Sustainability · 2022 · 14 citations · Full text

Customer Satisfaction, Mexican Population, Consumer Culture +14

Rows per page

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