Concepedia

Luca Simone Macca

LS

2

Publications

59

Citations

2

H-Index

2023

Active since

Affiliations

University of Turin(Current)

Luca Simone Macca is an author at University of Turin specializing in business strategy, supply chain management, and small business marketing.

Top concepts

BusinessMarketingManagementEntrepreneurshipBusiness StrategyDigital MarketingProduct ManagementStrategic ManagementSupply Chain ManagementSmall Business Marketing

Publications per year

2023–2024

2

Publications

2

Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts

Luca Simone Macca, Jacopo Ballerini, Gabriele Santoro et al. · Journal of Business Research · 2023 · 42 citations · Full text

Unlocking e-commerce potential: micro and small enterprises strike back in the food and beverage industry

Luca Simone Macca, Nazia Shehzad, Mária Kováčová et al. · European Journal of Innovation Management · 2024 · 17 citations

E-commerce Potential, Digital Marketing, E-commerce Strategies +18

Rows per page

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