Adi Zakaria Afiff

Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context

Budi Setiawan, Adi Zakaria Afiff, Ignatius Heruwasto · Social Marketing Quarterly · 2020 · 101 citations

Social Sciences, Social Psychology, Environmental Attitudes +13

Strategic Human Resource Management, Innovation Capability and Performance: An Empirical Study in Indonesia Software Industry

Riza Aryanto, Avanti Fontana, Adi Zakaria Afiff · Procedia - Social and Behavioral Sciences · 2015 · 93 citations · Full text

Management, Human Resource Management, Innovation Management +10

Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction

Ilisa Fajriyati, Adi Zakaria Afiff, Gita Gayatri et al. · Heliyon · 2020 · 61 citations · Full text

Management, Marketing, Tourism Management +16

ANTHROPOMORPHISM IN ADVERTISING: THE EFFECT OF ANTHROPOMORPHIC PRODUCT DEMONSTRATION ON CONSUMER PURCHASE INTENTION

Dwinita Laksmidewi, Harry Susianto, Adi Zakaria Afiff · Asian Academy of Management Journal · 2017 · 53 citations · Full text

Business, Marketing, Psychology +14

The role of norms in predicting waste sorting behavior

Budi Setiawan, Adi Zakaria Afiff, Ignatius Heruwasto · Journal of Social Marketing · 2021 · 46 citations

Natural Resources, Marketing, Social Psychology +14