Brian Mabuyana

From perceived parental entrepreneurial passion to technopreneurship intention: The moderating role of perseverance and perceived parental entrepreneurial rewards

Eugine Tafadzwa Maziriri, Mufaro Dzingirai, Brighton Nyagadza et al. · Sustainable Technology and Entrepreneurship · 2023 · 29 citations · Full text

Business, Entrepreneurship, Career Education +15

Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa?

Eugine Tafadzwa Maziriri, Brighton Nyagadza, Brian Mabuyana et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 17 citations

Agriculture, Marketing, Nutrition +17

As far as my eyes can see: Generation Y consumers’ use of virtual reality glasses to determine tourist destinations

Eugine Tafadzwa Maziriri, Matilda Modjadji Mashapa, Brighton Nyagadza et al. · Cogent Business & Management · 2023 · 15 citations · Full text

Management, Marketing, Tourism Management +12