Concepedia

Nagwa Zouair

NZ

1

Publications

36

Citations

1

H-Index

2024

Active since

Affiliations

University of Sharjah(Current)

Nagwa Zouair is an author at University of Sharjah specializing in destination marketing, digital marketing, and technology.

Top concepts

TourismBusinessMarketingManagementTechnologyTourism DemandTourism SupplyUser ExperienceDigital MarketingInnovation Adoption

Publications per year

2024–2024

1

Publications

1

The effect of immersive technologies on tourist satisfaction and loyalty: the mediating role of customer engagement and customer perceived value

Mohamed Abou‐Shouk, Nagwa Zouair, Ayman Abdelhakim et al. · International Journal of Contemporary Hospitality Management · 2024 · 36 citations

Customer Experience, Customer Satisfaction, Tourism Performance +22

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