Concepedia

Xu Xu

XX

Statistics

Publications

3

Citations

123

H-Index

3

Active since

2023

Affiliations

Southwestern University of Finance and Economics(Current)

University of New Mexico

Xu Xu is an author at Southwestern University of Finance and Economics specializing in marketing, online consumer behavior, and business.

Publications per year

2023–2024

3

Publications

3

The effects of trust and platform innovation characteristics on consumer behaviors in social commerce: A social influence perspective

Li Zhao, Yun Xu, Xu Xu · Electronic Commerce Research and Applications · 2023 · 60 citations

, , +17

Understanding the effect of group emotions on consumer instant order cancellation behavior in livestreaming E-commerce: Empirical evidence from TikTok

Zeen Wang, Chuan Luo, Xin Luo et al. · Decision Support Systems · 2023 · 48 citations · Full text

, , +16

Examining how emotions affect online audience retention: Empirical evidence from livestreaming electronic commerce platforms

Xu Xu, Chuan Luo, Xin Luo et al. · Information & Management · 2024 · 15 citations · Full text

, , +14

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