14
Publications
646
Citations
11
H-Index
1973
Active since
Affiliations
Rochester Institute of Technology(Current)
Patricia Sorce is an author at Rochester Institute of Technology specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchMemoryBusinessCognitionSocial SciencesConsumer BehaviorGeriatricsDecision Theory
Publications per year
1973–2007
14
14
Patricia Sorce, Philip Tyler, Lynette M. Loomis · Journal of Consumer Marketing · 1989 · 63 citations
Cognitive competence of older consumers
Patricia Sorce · Psychology and Marketing · 1995 · 30 citations
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