Statistics
Publications
10
Citations
329
H-Index
10
Active since
2015
Hyeseung Koh is an author at The University of Texas at Austin specializing in social sciences, advertising, and advertising persuasion.
Publications per year
2015–2019
10
10
Examining digital video advertising (DVA) effectiveness
Kristin Stewart, Matt Kammer-Kerwick, Allison Auchter et al. · European Journal of Marketing · 2019 · 38 citations
Microbiologists’ Public Engagement Views and Behaviors
Anthony Dudo, John C. Besley, Lee Ann Kahlor et al. · Journal of Microbiology and Biology Education · 2018 · 27 citations · Full text
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