Concepedia

Irani Neda

IN

Statistics

Publications

2

Citations

84

H-Index

2

Active since

2011

Affiliations

Islamic Azad University, Science and Research Branch(Current)

Irani Neda is an author at Islamic Azad University, Science and Research Branch specializing in consumer research, customer satisfaction, and behavioral sciences.

Top concepts

Publications per year

2011–2011

2

Publications

2

The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction

Irani Neda, Kambiz Heidarzadeh Hanzaee · International Journal of Marketing Studies · 2011 · 65 citations · Full text

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The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value

Irani Neda, Heidarzadeh Kambiz · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 19 citations · Full text

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