Concepedia

Vilma Todri

VT

Statistics

Publications

10

Citations

547

H-Index

10

Active since

2014

Affiliations

New York University(Current)

Emory University

Carnegie Mellon University

Vilma Todri is an author at New York University specializing in marketing, business, and consumer behavior.

Publications per year

2014–2021

10

Publications

10

The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms

Panagiotis Adamopoulos, Anindya Ghose, Vilma Todri · Information Systems Research · 2018 · 207 citations

Business, Communication, Marketing +17

Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel

Vilma Todri, Anindya Ghose, Param Vir Singh · Information Systems Research · 2019 · 117 citations

Business, Marketing, Marketing Management +14

Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior

Vilma Todri · Marketing Science · 2021 · 51 citations

Business, Marketing, Marketing Management +15

Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth

Vilma Todri, Panagiotis Adamopoulos, Michelle Andrews · Journal of Marketing · 2021 · 49 citations

Business, Communication, Marketing +15

Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process

Panagiotis Adamopoulos, Vilma Todri, Anindya Ghose · Information Systems Research · 2020 · 44 citations

Business, Marketing, Retail Management +17

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