Concepedia

Florian Gröne

FG

6

Publications

312

Citations

6

H-Index

2008

Active since

Affiliations

Booz Allen Hamilton (United States)(Current)

WHU – Otto Beisheim School of Management

Florian Gröne is an author at Booz Allen Hamilton (United States) specializing in business, management, and interactive marketing.

Top concepts

BusinessManagementMarketingInteractive MarketingTradeGlobal StrategyBusiness StrategyConsumer ResearchDigital MarketingCustomer Satisfaction

Publications per year

2008–2011

6

Publications

6

Product and geographic scope changes of multinational enterprises in response to international competition

Thomas Hutzschenreuter, Florian Gröne · Journal of International Business Studies · 2009 · 80 citations

International Management, International Business Strategy, Trade +13

Social CRM: How companies can link into the social web of consumers

Olaf Acker, Florian Gröne, Fares Akkad et al. · Journal of Direct Data and Digital Marketing Practice · 2011 · 76 citations · Full text

Social Media, Digital Marketing, Social Computing +12

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators

Roman Friedrich, Florian Gröne, Klaus Hölbling et al. · Journal of Advertising Research · 2009 · 73 citations

Customer Satisfaction, Digital Marketing, Consumer Research +25

Changing Vertical Integration Strategies under Pressure from Foreign Competition: The Case of US and German Multinationals

Thomas Hutzschenreuter, Florian Gröne · Journal of Management Studies · 2008 · 51 citations

International Economics, Cross-border Management, Firm Scope +16

In-memory analytics – strategies for real-time CRM

Olaf Acker, Florian Gröne, Adrian Blockus et al. · Journal of Database Marketing & Customer Strategy Management · 2011 · 21 citations · Full text

Real-time Analytics, Engineering, Data Science +6

Rows per page

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