Concepedia

Garima Malik

GM

Statistics

Publications

23

Citations

941

H-Index

19

Active since

2006

Affiliations

Amity University(Current)

Xavier School of Management

Modern College of Business and Science

Amity University

Institute of Management Technology

Garima Malik is an author at Amity University specializing in consumer behavior, marketing, and business.

Publications per year

2006–2025

23

Publications

23

Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior

Garima Malik, Abhinav Guptha · Journal of Global Marketing · 2014 · 80 citations

Business, Marketing, Marketing Management +12

Understanding the Psychology Behind Panic Buying: A Grounded Theory Approach

Amandeep Kaur, Garima Malik · Global Business Review · 2020 · 74 citations

Social Sciences, Behavioral Sciences, Social Psychology +13

Extended expectation-confirmation model to predict continued usage of ODR/ride hailing apps: role of perceived value and self-efficacy

Garima Malik, A. Sajeevan Rao · Information Technology & Tourism · 2019 · 72 citations

Business, Marketing, Social Psychology +12

A systematic and bibliometric review of the financial well-being: advancements in the current status and future research agenda

Dharmendra Singh, Garima Malik · International Journal of Bank Marketing · 2022 · 70 citations

Public Health, Finance, Adolescent Health +14

Explaining customer’s continuance intention to use mobile banking apps with an integrative perspective of ECT and Self-determination theory

Rajeev Ranjan Kumar, Duraipandian Israel, Garima Malik · Pacific Asia journal of the Association for Information Systems · 2018 · 69 citations

Business, Marketing, Marketing Management +17

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