Concepedia

Abhinav Guptha

AG

Statistics

Publications

2

Citations

106

H-Index

2

Active since

2013

Affiliations

Universidad de Colima(Current)

Abhinav Guptha is an author at Universidad de Colima specializing in business, consumer behavior, and marketing management.

Publications per year

2013–2014

2

Publications

2

Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior

Garima Malik, Abhinav Guptha · Journal of Global Marketing · 2014 · 80 citations

, , +12

An Empirical Study on Behavioral Intent of Consumers in Online Shopping

Garima Malik, Abhinav Guptha · Business Perspectives and Research · 2013 · 26 citations

, , +17

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