Concepedia
Statistics
Publications
3
Citations
90
H-Index
Active since
2009
Affiliations
University of Ghana(Current)
Ghana Institute of Management and Public Administration
London Metropolitan University
Julius Dasah is an author at University of Ghana specializing in management, marketing, and brand building.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyBrand ManagementConsumer ResearchBrand EquityBrand DevelopmentConsumer Behavior
Publications per year
2009–2014
Key motivations for bank patronage in Ghana
Robert Ebo Hinson, Nana Owusu‐Frimpong, Julius Dasah · International Journal of Bank Marketing · 2009 · 53 citations
Customer Satisfaction, Purpose Banking, Key Motivations +14
Brands and service‐quality perception
Robert Ebo Hinson, Nana Owusu‐Frimpong, Julius Dasah · Marketing Intelligence & Planning · 2011 · 26 citations
Customer Satisfaction, Brand Strategy, Consumer Research +18
Determinants of Automobile Purchase and Brand Choice in Ghana: Multinomial Logit Approach
Kojo Mensah Sedzro, Godfred Amewu, Joseph Darko et al. · Journal of Transnational Management · 2014 · 11 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +24
1–3 of 3