Alicia Barroso

Statistics

Publications

Citations

243

H-Index

Active since

2007

Affiliations

Universidad Carlos III de Madrid(Current)

Bocconi University

Alicia Barroso is an author at Universidad Carlos III de Madrid specializing in business, strategic management, and consumer choice under new products.

ORCID

Publications per year

2007–2018

Publications

Product proliferation strategies and firm performance: The moderating role of product space complexity

Alicia Barroso, Marco S. Giarratana · Strategic Management Journal · 2013 · 89 citations

Business, Strategic Management, Strategy +15

Advertising and Consumer Awareness of New, Differentiated Products

Alicia Barroso, Gerard Llobet · Journal of Marketing Research · 2012 · 66 citations

Business, Business Economics, Marketing +14

Crowding, satiation, and saturation: The days of television series' lives

Alicia Barroso, Marco S. Giarratana, Samira Reis et al. · Strategic Management Journal · 2014 · 36 citations · Full text

Social Sciences, Economics, Strategic Management +10

Product portfolio performance in new foreign markets: The EU trademark dual system

Alicia Barroso, Marco S. Giarratana, Martina Pasquini · Research Policy · 2018 · 28 citations · Full text

Management, Strategic Management, Strategy +15

Advertising and Consumer Awareness of a New Product

Alicia Barroso · 2007 · 24 citations

Business, Economics, Marketing +17

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