Concepedia

Katrin Merfeld

KM

10

Publications

492

Citations

10

H-Index

2017

Active since

Affiliations

EBS University of Business and Law(Current)

Utrecht University

Tilburg University

Institut d'Economie Scientifique Et de Gestion

Katrin Merfeld is an author at EBS University of Business and Law specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchConsumer Decision MakingBlockchainMotivationPsychologyTechnology

Publications per year

2017–2024

10

Publications

10

Technology-enabled personalization in retail stores: Understanding drivers and barriers

Anne-Sophie Riegger, Jan F. Klein, Katrin Merfeld et al. · Journal of Business Research · 2020 · 184 citations · Full text

Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments – A four-stage Delphi study

Katrin Merfeld, Mark-Philipp Wilhelms, Sven Henkel et al. · Technological Forecasting and Social Change · 2019 · 106 citations

Automated Vehicles, Engineering, Autonomous Vehicles +8

Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing

Mark-Philipp Wilhelms, Katrin Merfeld, Sven Henkel · Business Horizons · 2017 · 57 citations

Blockchain, User-centric Analysis, Social Computing +12

Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior

Anne-Sophie Riegger, Katrin Merfeld, Jan F. Klein et al. · Technological Forecasting and Social Change · 2022 · 49 citations · Full text

Being driven autonomously – A qualitative study to elicit consumers’ overarching motivational structures

Katrin Merfeld, Mark-Philipp Wilhelms, Sven Henkel · Transportation Research Part C Emerging Technologies · 2019 · 26 citations

Motivational Structures, Consumer Decision Making, Behavioral Decision Making +12

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