Statistics
Publications
8
Citations
189
H-Index
8
Active since
2008
Affiliations
Cristóbal Barra is an author at University of Chile specializing in marketing management, reputation, and marketing.
Publications per year
2008–2023
8
8
Derived versus full name brand extensions
Sergio Olavarrieta, Eduardo Torres, Arturo Z. Vásquez‐Parraga et al. · Journal of Business Research · 2008 · 15 citations
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