8
Publications
306
Citations
8
H-Index
1997
Active since
Affiliations
University of California, Irvine(Current)
Piew Datta is an author at University of California, Irvine specializing in interactive marketing, customer satisfaction, and marketing analytics.
Top concepts
BusinessMarketingManagementData ScienceConsumer ResearchBusiness AnalyticsMarketing AnalyticsCustomer SatisfactionInteractive MarketingAdvertising
Publications per year
1997–2003
8
8
Automated Cellular Modeling and Prediction on a Large Scale
Piew Datta, Brij Masand, D.R. Mani et al. · Artificial Intelligence Review · 2000 · 80 citations
Statistics and data mining techniques for lifetime value modeling
D.R. Mani, James H. Drew, Andrew L. Betz et al. · 1999 · 60 citations · Full text
CHAMP: A Prototype for Automated Cellular Churn Prediction
Brij Masand, Piew Datta, D.R. Mani et al. · Data Mining and Knowledge Discovery · 1999 · 30 citations
Characteristic concept representations
Piew Datta · 1997 · 18 citations
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