Concepedia

Aihui Chen

AC

Statistics

Publications

20

Citations

1.1K

H-Index

15

Active since

2013

Affiliations

Huazhong University of Science and Technology(Current)

Tianjin University

Indian Institute of Management Raipur

Wuhan Technology and Business University

Harbin University of Science and Technology

Aihui Chen is an author at Huazhong University of Science and Technology specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchCustomer SatisfactionBusinessEngineeringCommunicationBehavioral ScienceArtsTrust

Publications per year

2013–2025

20

Publications

20

Customers’ purchase decision-making process in social commerce: A social learning perspective

Aihui Chen, Yaobin Lu, Bin Wang · International Journal of Information Management · 2017 · 348 citations

Online Customer Behavior, Consumer Decision Making, Social Commerce +9

Classifying, Measuring, and Predicting Users’ Overall Active Behavior on Social Networking Sites

Aihui Chen, Yaobin Lu, Patrick Y.K. Chau et al. · Journal of Management Information Systems · 2014 · 122 citations

What drives content creation behavior on SNSs? A commitment perspective

Aihui Chen, Yaobin Lu, Bin Wang et al. · Journal of Business Research · 2013 · 101 citations

Social Media, Social Computing, User-generated Content +9

Enhancing perceived enjoyment in social games through social and gaming factors

Aihui Chen, Yaobin Lu, Bin Wang · Information Technology and People · 2016 · 93 citations

Engineering, Online Gaming, Social Psychology +28

Protective behavior in ride-sharing through the lens of protection motivation theory and usage situation theory

Aihui Chen, Yaobin Lu · International Journal of Information Management · 2021 · 47 citations

Behavioral Sciences, Usage Situation Theory, Behavioral Decision Making +10

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