Ruwan Bandara

Algorithmic bias in machine learning-based marketing models

Shahriar Akter, Yogesh K. Dwivedi, Shahriar Sajib et al. · Journal of Business Research · 2022 · 195 citations · Full text

Marketing Analytics, Machine Learning, Algorithmic Bias +7

Analytics-based decision-making for service systems: A qualitative study and agenda for future research

Shahriar Akter, Ruwan Bandara, Umme Hani et al. · International Journal of Information Management · 2019 · 172 citations

Engineering, Analytic Application, Business Intelligence +12

Explicating the privacy paradox: A qualitative inquiry of online shopping consumers

Ruwan Bandara, Marío Fernando, Shahriar Akter · Journal of Retailing and Consumer Services · 2019 · 133 citations

Privacy Management, Qualitative Inquiry, Online Customer Behavior +13

Privacy concerns in E-commerce: A taxonomy and a future research agenda

Ruwan Bandara, Marío Fernando, Shahriar Akter · Electronic Markets · 2019 · 106 citations

Privacy Framework, Privacy Management, Engineering +15

Managing consumer privacy concerns and defensive behaviours in the digital marketplace

Ruwan Bandara, Marío Fernando, Shahriar Akter · European Journal of Marketing · 2020 · 80 citations

Customer Satisfaction, Digital Marketing, Information Security +23