Ceren Hayran

Consumers and Brands across the Globe: Research Synthesis and New Directions

Zeynep Gürhan‐Canlı, Gülen Sarial‐Abi, Ceren Hayran · Journal of International Marketing · 2017 · 151 citations · Full text

Digital Marketing, International Marketing, Brand Strategy +22

Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students

Ceren Hayran, Lalin Anik · International Journal of Environmental Research and Public Health · 2021 · 117 citations · Full text

Quality Of Life, Social Media Posts, Virtual Fomo +20

A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences

Ceren Hayran, Lalin Anik, Zeynep Gürhan‐Canlı · PLoS ONE · 2020 · 76 citations · Full text

Behavioral Decision Making, Psychosocial Determinant, Social Psychology +18

Message Framing Effects on Individuals' Social Distancing and Helping Behavior During the COVID-19 Pandemic

Melis Ceylan, Ceren Hayran · Frontiers in Psychology · 2021 · 56 citations · Full text

Social Context, Social Psychology, Social Influence +23

Customer-based brand equity in a technologically fast-paced, connected, and constrained environment

Zeynep Gürhan‐Canlı, Ceren Hayran, Gülen Sarial‐Abi · AMS Review · 2016 · 51 citations

Customer Satisfaction, Brand Equity, Digital Marketing +10