Concepedia
Statistics
Publications
2
Citations
66
H-Index
Active since
1999
Hugh Davidson is an author specializing in marketing strategy, brand building, and brand strategy.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyMarketing StrategyJournalismAdvertisingBrand EquityBrand Awareness
Publications per year
1999–2006
Transforming the Value of Company Reports through Marketing Measurement
Hugh Davidson · Journal of Marketing Management · 1999 · 39 citations
Marketing Analytics, Certain Marketing Metrics, Marketing Metrics +15
‘How has place branding developed during the year that Place Branding has been in publication?’
József Berács, Rita Clifton, Hugh Davidson et al. · Place Branding · 2006 · 27 citations
Place Marketing, Advertising, Brand Equity +15
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