R. Nicholas Gerlich

The Social Media Affinity Scale: Implications For Education

R. Nicholas Gerlich, Leigh Browning, Lori Westermann · Contemporary Issues in Education Research (CIER) · 2010 · 59 citations · Full text

Collaborative Networks, Social Influence, Communication +16

The Role of Slotting Fees and Introductory Allowances in Retail Buyers' New-Product Acceptance Decisions

J.C. White, Lisa C. Troy, R. Nicholas Gerlich · Journal of the Academy of Marketing Science · 2000 · 45 citations

Customer Satisfaction, Economics, Buying Behavior +12

App Consumption: An Exploratory Analysis of the Uses & Gratifications of Mobile Apps

R. Nicholas Gerlich, Kristina Drumheller, Jeffry Babb et al. · Academy of Marketing Studies journal · 2015 · 44 citations

Engineering, Mobile Interaction, Digital Marketing +23

The New HD Classroom: A "Hyper Diverse" Approach to Engaging with Students.

Leigh Browning, R. Nicholas Gerlich, Lori Westermann · Journal of instructional pedagogies · 2011 · 32 citations

Education, Communication, Stem Education +24

Formal methods for the validation of fault tolerance in autonomous spacecraft

Sandra Ayache, Eric Conquet, Pascal Humbert et al. · 2002 · 20 citations

Engineering, Verification, Software Engineering +24